How to Write Engaging Social Media Posts in the Current Era

Writing engaging social media posts appears tough, but it isn’t. Yes, you could easily write highly engaging posts if you follow some tips that I am gonna share with you today. These tips would assist you write such content for your social media channels that would not only bring high traffic and engagement but also boost your credibility and sales.

There are many tips to write engaging social media posts that you may find online, but I’ll share those tips that are highly effective and less known. The tips are:

Start your post with a hooking statement or question:

You should hook your reader via a hooking statement or question right from the beginning. What you can do for this is raise their curiosity via one or two triggering lines.

For example, you’re writing a post on the topic, How to get freelance content writing jobs online, for LinkedIn, so you should start your post as:

“Thousands of freelance content writers earned 1000+ dollars every month with zero experience.

You could also be among those writers!!!”

Notice how triggering the lines are. These statements are motivational coz they instil beginner content writers with the wish of earning 1000+ dollars per month with zero experience.

Such posts which have initial attractive lines could bring a high level of traffic and engagement for you on social media.

Write a long or medium post:

Your post must not be short most of the time. This is beneficial to publish posts on social media with different lengths. What I recommend is you should publish long or medium posts on your social media profiles or pages. The reason is these long or medium posts show great performance on social media most of the time for being comprehensive according to research studies.

Use statistical data in your posts:

You should add statistical data in your post so that your reader could trust your content easily. Plus, social media platforms also reward the content that contains this data, so your posts would be shown more and more if your stats are clear and properly cited in them.  

Apply simple language and popular phrases in your posts:

Always write your content in simple language. Do not use complex words or phrases that could make your readers lose interest in your content. Make sure that you do not apply any jargon in your posts either. Your language should be plain and simple for your social media posts; plus, you should also use well-known and easy to remember phrases to make your content engaging.    

Use a specific CTA in your post: 

Apply specific CTAs in your posts. For example, instead of saying, “Let me know your thoughts about my post below.”, you should say:

“Let me know which three tips you liked the most in my content and why.”

When you use particular CTAs and motivate your readers to elaborate their opinions, you get meaningful comments from them under your posts. Because of such CTAs, people leave their meaningful comments under the posts, and your posts get ranked high consequently on social media.

Add relevant real-life examples and anecdotes:

You should add real-life examples to elaborate your content in social media posts so that people could relate to that content easily. Also, post your anecdotes on social media so that you could effectively circulate your particular messages through interesting and relevant stories.

Show your content instead of telling it to the reader:

Whenever you’re writing a post, you should show some details instead of telling everything about your post to your reader. Use sensory details and describe actions so that your reader could remain engaged with your content at a high level.

Plus, use more action verbs and less stative verbs in your content for your reader so that your post couldn’t be boring for them due to some unnecessary details, and they could remain engaged with your content reliably.

Conclusion:

So, that’s all what I wanted to share with you regarding how to write engaging social media posts. If you really liked my content, do share this with fellow writers so that they may apply the tips to write effective SM posts. And keep on checking my blog every weekend for more updates.

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